Has anyone else fallen down the Pinterest rabbit hole for days…I mean, hours? (C’mon, I know it’s not just me!) I’m a sucker for a good brand on Pinterest. I love being able to seek them out for inspiration and once I find one that I really like, I can go back again and again. The best part is that I get to save their ideas or tips to use for myself later.

Does your business have a presence on Pinterest? Maybe you do, but you’re not seeing any fruit to your frantic pinning. Today, I’m sharing 5 tips to boost your Pinterest engagement.

5 Tips to Boost Your Pinterest Engagement

  1. Create Multiple Boards Related to Your Brand
    Make your Pinterest interesting! If I go to a business Pinterest and there are only one or two boards and it’s just reposting their website or other seemingly boring material, I won’t stay there long – and neither will your potential customers! Take my Pinterest for example. Do I have the standard boards where I’m pinning my website and Instagram content? Yes. But, I also pin different marketing tips, branding styles, color inspiration, and motivational quotes. Have a little something for everybody and organize your boards well (More on that below)!
  2. Organize Your Boards
    Now, I’m a type-A individual. I believe there is a place for everything and everything should be in it’s place – and your Pinterest boards aren’t exempt! The most common way to organize your boards is by topic. Be sure that the names of your boards are simple and to the point. This will let users know exactly what to expect from your boards and help them better and more easily find your content! Don’t forget to use appealing cover photos, too!
  3. Repin Valuable Content
    Remember when I told you that you have to actually engage with people on Instagram? It’s the same with Pinterest! Don’t be selfish – show some love to other businesses and pinners by repinning their content, especially if it relates to your brand or business! Did you know that 80% of pins are repins?! While we’re on the topic of engaging with others, don’t forget that you can have conversations on Pinterest! Maybe you have a fellow business owner or client who would benefit from or get a laugh over a pin that you found – send it to them! And, if someone repins your content, it never hurts to send a quick thank you message!
  4. Install the PinIt Button
    The PinIt button allows users to pin images directly from your website onto their Pinterest boards. This makes their pinning process fast and easy. (Another bonus: they start pinning your content for you!) Once they pin your website or content, their friends and followers will see your content, which will lead to more exposure and opportunities to connect with new people!
  5. Use Pinterest Analytics
    Like most other social media platforms out there, Pinterest also offers analytical tracking. By using this, you will be able to see what content your audience likes and wants to see more of. Pinterest Analytics allows you to see what boards have the most impressions, clicks and repins. If you want better engagement with your followers, you need to have an understanding of what’s working or isn’t working, what their likes/dislikes are, etc.

Have you employed these tactics already or maybe this is an inspiration to clean up your Pinterest? Leave a comment below or drop me a line to let me know if these tips have helped you!

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