case study:
west coast plastic surgery
About the brand
West Coast Plastic Surgery is the practice of Dr. Brandon Lambiris, an innovative plastic surgeon who believes everyone deserves to live a life of real beauty. Legendary Sarasota plastic surgeon Dr. James Marsh chose Dr. Lambiris to take over his practice of providing dependable, accessible plastic surgery in Sarasota, Florida.
As just the second medical student ever awarded an Integrated Plastic Surgery residency at Florida State School of Medicine, Dr. Lambiris brings the highest level of training and surgical skill to each consultation. He dedicates himself to sharing the life-changing benefits of plastic surgery with as many people as possible.
services provided:
- editorial design
- digital design
- social media management
- photo & video
- email marketing
- influencer marketing
OUR PROCESS
Our results-driven strategies for West Coast Plastic Surgery have evolved as their practice has grown and needs have changed. At first, AGC partnered with West Coast to grow their social media from the ground up – this included a comprehensive organic social media strategy featuring monthly analytic reports to track their growth along with providing recommendations on the latest content & trends. AG Creative has since updated West Coast’s color palette, implemented monthly email newsletters, & creates buzz-worthy content through photography, video, & reels.
Dr. Brandon came to AGC wanting to spread the word about his practice through social media but also wanted to stand apart from traditional plastic surgery practices that have at times been known for gimmicks or “as seen on tv” procedures that are not in the best interest of the patient.
At West Coast Plastic Surgery, their #1 goal is to help their patients feel comfortable and confident in their own skin, so they can radiate as the unique individual they are – and in this same way, AGC came alongside this client to support them in finding their voice, & growing awareness in the community about the unique characteristics that make this plastic surgeon and his office stand apart.
Email Marketing
Multiple teams within AGC collaborate with WCPS to create their monthly email newsletter. We showcase their monthly specials, feature a service highlight, and introduce their audience to their team.
So, what are the buzz-worthy email marketing results that WCPS has experienced? Their average email open rate is 37.8% with a click-through rate of 5.4%. To put this into perspective, the industry standard for email open rates are 21% with a click-through rate of 2.2%. Talk about creating a buzz!
Social Media Management
On a monthly basis, we create their social media calendars, manage social accounts, update & create social graphics, produce reels, & send analytic reports which show the results of the work we are doing.
Over the course of a 6 month period, their social media followers have increased by 168% & their average monthly engagement rate is above 40%. The national average Instagram follower growth rate per month is 6% & anything above a 6% monthly engagement rate is considered “high engagement.” This client, supported by the efforts of AGC, is defying social media odds!
Graphic Design
West Coast Plastic Surgery strives for excellence and exudes this quality in every aspect of their practice. Their visuals needed to match their voice. Our teams spent hours collaborating on how to create visuals and marketing graphics that accurately represented our client’s vision. In the end, our design team was able to bring their vision to life and elevate their color palette & social graphics to create a more luxurious brand perception.
