Client Spotlight: IAPBP


Today, we are highlighting our work with the International Association of Professional Birth Photographers (IAPBP). Our team has been working with them on social media marketing to grow their Instagram account to promote membership benefits as well as to feature IAPBP members’ work. We have also recently started Facebook management for IAPBP as well. 


The International Association of Professional Birth Photographers was established to assist expectant birth persons who are in search of a professional birth photographer or videographer in their area. IAPBP has over 1,100 members in 52 countries and we are growing daily. We are a genuine community of talented artists eager to connect with expectant birth persons. Behind the scenes, our community of artists also supports one another by sharing resources to grow themselves and their businesses. IAPBP was founded in 2010 and is the proud host of the Annual Worldwide Birth Photography Image Competition.

The Services

Our team has worked with IAPBP for the past five months on Instagram management as well as strategy calls, especially to assist with marketing for their Annual Image Competition. We manage the Instagram account, follow up with members, and create content specifically for Instagram Stories to promote membership, blog posts, and other newsworthy information. We are also starting Facebook management for IAPBP as well to help spread awareness about the organization and the Image Competition. 

The Results

Each month we provide a monthly report to track progress and set goals. It is always exciting to see the results!

  • 5% ORGANIC follower growth on Instagram
  • 3% ORGANIC follower growth on Facebook (in one month!) 
  • Consistent engagement that is higher than the industry average:
    • Instagram average engagement rate: 365%
    • Facebook average engagement rate: 15%
  • Reaching the target market of both birth photographers and expectant birthing persons
  • Reached follower goal in four months

We are looking forward to continuing working with IAPBP to help them promote membership benefits and also to help expectant parents find birth photographers in their area!

Do you want to get people buzzing about your business? Contact AGC to schedule a consultation!

Featured Image: Meg Brock Photography

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