Client Spotlight: Swim City


Our next client spotlight series features Swim City! We have been working on social media management and email newsletters to grow their online presence. We also have introduced influencer marketing as a way to collaborate with local influencers and expand their customer base both online and in stores. 

About Swim City

Swim City is a locally owned business that carries a variety of designer swimwear, resort wear, and beach accessory brands. Their swim specialists will help you pick out pieces to flatter every size and shape. 

The Services

The Alyssa Gay Consulting team provides social media management, email marketing, and influencer marketing strategies for Swim City. After an initial audit, we hit the ground running to up Swim City’s online presence, targeting both locals and vacationers. We also send out a monthly newsletter highlighting new merchandise and any sales or specials. 

The influencer marketing program has already been successful with more of a focus on micro-influencers who have a dedicated local following. These local content creators have helped highlight Swim City’s variety of merchandise & styles in a new and exciting way. This has helped get Swim City in front of a more diverse audience and provided us with some fabulous content to use!

The Results

Each month we provide an analytics report to look at the numbers and see what’s working and what may need to be improved. The numbers for Swim City have been really great after only four months of working together. 

  • 17.08% organic increase in followers
  • 72.57% increase in engagement
  • 1,874.63% increase in reach 
  • Steady follower growth
  • 439.12% increase in website traffic
    • Total web traffic for quarter 4 in 2020 was 4,900 users
    • Total web traffic in January 2021 was 2,200 users
    • Web traffic from Facebook alone in April 2021 was 5,300 users! 
  • Significant increase in website traffic coming from social media channels
  • 44.72% increase in email subscribers
  • Higher than the industry standard open rate and click-through rate for email campaigns

This is why our team believes in consistently posting content that reflects your brand and resonates with your audience. The proof is in the numbers!

If you are interested in working with a marketing agency that loves to collaborate, contact us today to schedule a call.

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