Like it or not we live in a world where others are constantly influencing us. If you think about it, influence is all around us. It happens multiple times a day. On your way to work, you see vehicles you like that will influence your next purchase. In the office, you may see an outfit your co-worker has on that you love or you like how they are doing their hair. On the way home you hear a Chick-fil-A commercial and now all you can think about is sinking your teeth into a crispy waffle fry. Subconsciously or consciously these things are influencing us. However, there have been some interesting things happening around Influencer Marketing – such as “deinfluence”.
If you spend any time on social media you will see many forms of influencer marketing. Now we are seeing Deinfluencers. Many are calling deinfluencing a trend. However, it is more than likely the evolution of content that will be here to stay. What is deinfluencing? Deinfluencing is where Influencers are telling their followers not to buy a product or a brand. Their reasoning is generally based on that the product or brand does not deliver on its promises. Also, many Influencers are talking about sustainability and overbuying – reminding their followers they do not have to buy everything they see. For example, how many tubes of lip gloss do you really “need”, you have five as it is and you really only use one of those five consistently. That’s deinfluencing!
Benefits Of Influencer Marketing
Increased Brand Awareness
Influencers have a dedicated and engaged following. Partnering with them can introduce your brand to a broader and potentially untapped audience.
Credibility and Trust
When influencers endorse your product or service, it lends credibility to your brand and can instill trust among their followers.
Targeted Audience Reach
Influencers often specialize in niche markets. Partnering with the right influencer can help you reach a highly specific and relevant audience.
Authentic Content Creation
Influencers are skilled content creators. They can generate authentic and engaging content that resonates with their audience, providing valuable user-generated content for your brand.
Increased Social Engagement
Influencer collaborations can lead to increased likes, comments, and shares on your social media channels, boosting your online presence.
Quality backlinks from influencer collaborations can positively impact your website’s search engine rankings.
Influencer marketing can be more cost-effective than traditional advertising methods, especially for small and medium-sized businesses.
Many influencer marketing campaigns are highly measurable, allowing you to track the success of your investment through metrics like engagement rates, click-through rates, and conversions.
Product Feedback and Improvement
Partnering with influencers can provide valuable feedback on your products or services, helping you make improvements based on customer input.
Extended Content Lifespan
Influencer-generated content often has a longer lifespan than traditional ads, as it can continue to generate engagement and interest over time.
Depending on the influencer’s reach, your brand can gain exposure on a global scale, potentially expanding your customer base internationally.
Building relationships with influencers can lead to ongoing partnerships and collaborations, ensuring continued exposure for your brand.
Influencers can help foster a sense of community and loyalty around your brand, which can lead to repeat business and referrals.
Utilizing influencer marketing can give you a competitive edge in industries where it’s not yet widely adopted.
Diverse Content Types
Influencer marketing allows for a variety of content types, including reviews, tutorials, unboxing videos, and more, catering to different consumer preferences.
Influencer marketing can be adapted to fit various goals, whether it’s brand awareness, lead generation, sales, or other objectives.
It’s important to note that the success of influencer marketing campaigns depends on careful planning, selecting the right influencers, and aligning the campaign with your brand’s values and goals. When done effectively, it can be a powerful tool for growing your business.
Influencer marketing is one of many powerful marketing tools that AG Creative offers. Not only do we offer influencer marketing to our clients we also track its performance. Don’t have the time or resources to implement influencer marketing into your business model? Let AG Creative take on that responsibility. We would love to be your partner in brand excellence. Contact us today to learn more!