When was the last time you really looked into your marketing efforts? Maybe you have some type of plan in place, or maybe you just post whenever you remember to. To implement a new marketing strategy, it is helpful to first do a marketing audit. Here are some tips:
- Create a list of what you are doing currently. This should include all social media channels you are using, email newsletters, blogs, etc.
- Set your goals. What are you trying to accomplish with each marketing channel? This might include trying to create brand awareness, increase direct sales, increase appointments, or any other goals you may have.
- Gather the data. If looking at analytics makes you want to run away, we’re sorry! It’s a necessary step in the auditing process and also something you should be looking at on a monthly basis. Look at your performance so far and use this as your baseline going forward. Check engagement rate, follower count, website traffic, email open rates, and click-through rates.
- Create or adapt your marketing strategy. Now that you have an idea of what you’d like your marketing plan to accomplish, you can create a strategy around this or adapt your current plan. We like to do quarterly strategy planning with our clients, but this can be adapted based on your business needs.
- Routinely audit your marketing to make sure it aligns with your goals. Things are constantly changing in the digital marketing world, and your strategy will change along with it. For example, when the COVID-19 pandemic hit, we had to have emergency strategy meetings with all of our clients to pivot marketing strategies.
Doing a marketing audit may not be the most glamorous part of your day, but it’s essential to know if your brand, strategy, and goals are all aligned with each other.
When you work with AGC, we do a full audit of your marketing before we begin talking strategy. This ensures that our strategy is personalized to you and your business. Ready to get started? Contact us to schedule your discovery call!