Are you ready for the upcoming holiday shopping season? It will be here before we know it! For most small businesses, this is a very important time of year for bringing in sales and getting your business in front of more consumers. If you haven’t already started, here are some tips on how to prep for holiday campaigns.
- Know what you’re promoting. What products/services are your customers excited about? What’s trending? Consider creating gift guides to target different demographics (for example, five books to buy for the entrepreneur in your life).
- Pay special attention to your email list. First, you should clean up your existing list and remove inactive subscribers. Then, make sure you are rewarding loyal customers with a special discount, gift with purchase, or something else that stands out.
- Make your marketing content holiday-themed. Create a sense of urgency for those last-minute shoppers with eye-catching photo and video content. Consider hiring a professional photographer and/or videographer to make sure your content is on brand. (Not sure what your brand is? Read this!)
- Don’t just focus on selling. Showcase your business mission and values and how you impact your community. Connect with consumers and the sales will follow. Do you partner with a charity or give back a portion of your sales? This helps set you apart from the competition and people love to support businesses with a mission!
- Make sure social shopping is set up. Instagram, Facebook, and Pinterest all have great shopping features that make it super easy for consumers to shop directly from their social media feeds. Consider utilizing influencers and user-generated content to really showcase your products/services.
- Run social ads. Social media ads are affordable and have great targeting features. Run some test ads to see what is connecting with your audience.
- Don’t forget to measure your results! Check those analytics and make note of what is working and not working to make prepping for next year easier.
These are just a few tips on how to prep for holiday campaigns. Also, remember that the holiday season is not just Black Friday and Christmas. There are so many holidays and smallidays that you can highlight in your marketing campaigns. If you’re interested in buzzworthy marketing and branding solutions, contact us to schedule a discovery call.