Swim City has been a local Sarasota and Gulf Coast staple when it comes to shopping for the best swimwear, resort wear, and all the gear for your outdoor style!
Swim City offers the largest selection of designer swimwear, resort wear & beach accessories throughout Florida. Established in 1968 and known for exceptional customer service, our swimsuit specialists are trained to help find the perfect suit for everybody.
Inspired by Sarasota’s pure white sandy beaches and year-round balmy breezes, Swim City embodies the spirit of the Suncoast culture, exuding effortless chic style with its selection of designer swim and resort wear. Finely combing the swimwear seas since 1968, the brand maintains its commitment to ensuring your beach/resort needs are always within reach.
Local owner, Judy Johnson acquired Swim City in 2006, setting out to diversify her thriving Swim Mart brand while expanding to carry high-end swimwear. Quickly rising to the top as a local industry leader in beach & resort fashion, Swim City continues to be recognized for its vast selection, product quality, and employee expertise!
Whether you’re looking for suits to flaunt, forgive, minimize, or emphasize, Swim City’s full-time fit specialists will guide you to pieces that flatter every shape and size. From prints that pop and statement-making silhouettes to post-mastectomy suits, plus-sizes, long-torso styles, men’s and children’s—you’ll find swimwear tailored to your family’s every need. Brimming with beach hats, trendy totes, and one-of-a-kind designer jewelry pieces, each store is the perfect place to accessorize and shine. Taking your playtime very seriously, store employees work hard to keep you in a constant state of sun-kissed bliss. So suit up, simmer down, and rest assured Swim City has you (partially) covered.
Sarasota Magazine Readers’ Choice has awarded Swim City for Best Swimsuit Store since 1999.
Swim City is excited to partner with local influencers, bloggers, and content creators, from individuals to families, and everyone in between to highlight their tropical lifestyle brand in a fun and creative way. Whether you are looking for swimwear, resort wear, or active wear, Swim City is sure to have your style! To learn more about this campaign, please reach out to our Director of Brand Partnerships, Hallie, or apply directly!
Don’t forget to follow along on Instagram!